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What is the difference between the law of proximity and similarity?

What is proximity and why is it important?

  • Proximity is the strongest principle for indicating relatedness of objects, helping us understand and organize information faster and more efficiently. The examples of circles below show how proximity can be used to help us perceive objects as being related.

What is the Gestalt principle of proximity?

  • The gestalt principle of proximity says that elements that are closer together are perceived to be more related than elements that are farther apart. As with similarity, proximity helps us organize objects by their relatedness to other objects.

What is grouping by proximity?

  • Grouping by proximity can also be combined with similarity to create stronger relationships. Seen in this example from Amazon, grouping by proximity and similarity in size causes us to perceive two separate groupings and assigns more prominence to the left group.

image-What is the difference between the law of proximity and similarity?
image-What is the difference between the law of proximity and similarity?
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